Farm Focus, formerly known as CRS Software, is an agricultural software company that provides farmers with tools to manage their crops, livestock, and financials. With a recent rebranding effort, the company is looking to launch its new brand and platform to the agricultural community. Our team was tasked with creating a comprehensive branding strategy, designing a new logo and visual assets, developing marketing messages, and creating a user-friendly website to showcase the new brand.
The primary goal of this project was to successfully rebrand CRS Software as Farm Focus and launch the new brand to the agricultural community. Our secondary goal was to design a website that was user-friendly, visually appealing, and effectively communicated the brand’s values and offerings.
Our team began by conducting market research to better understand the agricultural industry and identify gaps in the market that Farm Focus could fill. We also conducted a brand audit to understand the existing brand’s strengths and weaknesses, and to identify areas for improvement.
Based on our research, we developed a comprehensive branding strategy that included a new brand name, logo, colour scheme, and visual assets. We also developed marketing messages that highlighted the benefits of Farm Focus to farmers, including its ability to increase crop yields, streamline financial management, and improve overall efficiency.
Next, we designed a user-friendly website that effectively communicated the brand’s values and offerings. The website was designed to be visually appealing, easy to navigate, and optimised for search engines.
Throughout the project, we worked closely with the Farm Focus team to ensure that our work aligned with their goals and values. We provided regular updates and sought feedback to ensure that the final product met their expectations.
The rebranding and launch of Farm Focus was a success. The new brand was well-received by the agricultural community, and the website saw increased traffic and engagement. The visual assets, marketing messages, and user interface design effectively communicated the brand’s values and offerings, and helped establish Farm Focus as a leading provider of agricultural software solutions.
Our team was proud to be a part of the Farm Focus rebranding effort. We worked closely with the client to develop a comprehensive branding strategy, design a user-friendly website, and create marketing messages that effectively communicated the brand’s values and offerings. The successful launch of Farm Focus is a testament to the effectiveness of our process and our ability to meet the needs of our clients.