Masterweave

Project Summary

Masterweave, a long-established blanket and apparel manufacturer in the Wairarapa, has approached our design agency to help them refresh their brand, packaging, and overall image. Their desired market positioning is as a premium maker of high-quality blankets and apparel, but they recognize that their current branding needs refinement to reflect this.

To achieve this, we will follow a phased approach that includes research and analysis, brand identity development, packaging design, color scheme development, marketing materials creation, and launch and implementation. The key deliverables for this project will include a new brand identity, packaging designs, color scheme, marketing materials, and implementation across all channels.

Through our research-driven approach and strategic design decisions, we aim to help Masterweave relaunch as a premium maker of high-quality blankets and apparel. Our ultimate objective is to create a brand identity and visual language that accurately reflects the brand's values and unique selling points and helps them achieve their business objectives while growing their customer base.

Services

Branding

Design

Print

Logo

Website

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Other Work

Homegrown Butcher, Deli and Pantry

Homegrown Butcher, Deli and Pantry

Branding

Design

Logo

Print

Website