Masterweave, a long-established blanket and apparel manufacturer in the Wairarapa, has approached our design agency to help them refresh their brand, packaging, and overall image. Their desired market positioning is as a premium maker of high-quality blankets and apparel, but they recognize that their current branding needs refinement to reflect this.
To achieve this, we will follow a phased approach that includes research and analysis, brand identity development, packaging design, color scheme development, marketing materials creation, and launch and implementation. The key deliverables for this project will include a new brand identity, packaging designs, color scheme, marketing materials, and implementation across all channels.
Through our research-driven approach and strategic design decisions, we aim to help Masterweave relaunch as a premium maker of high-quality blankets and apparel. Our ultimate objective is to create a brand identity and visual language that accurately reflects the brand's values and unique selling points and helps them achieve their business objectives while growing their customer base.