We had the pleasure of working with Ranui Essentials, a local lavender producer based in the South Wairarapa town of Martinborough. Our collaboration with them was a comprehensive branding and design project that included Shopify development, full brand redevelopment, packaging, label design, and ongoing design management.
Our initial focus was on developing the brand identity for Ranui Essentials. We worked closely with the team to understand their values, mission, and unique selling proposition. Based on this information, we developed a comprehensive brand strategy that included a new logo, colour palette, typography, and overall brand look and feel.
Once the brand identity was established, we moved on to the development of the e-commerce platform on Shopify. We created a custom design that not only looked great, but was also user-friendly and easy to navigate. The Shopify development included product categorisation, easy checkout options, and an easy-to-use back-end that allowed Ranui Essentials to manage their products and orders seamlessly.
The next phase of the project was to develop new packaging for their products that aligned with the new brand identity. We created packaging designs that were not only visually stunning, but also environmentally sustainable. We took into consideration the unique requirements of shipping and storing lavender products and ensured the packaging would keep the products safe during transportation.
We also developed label designs for each product line that were consistent with the brand look and feel, making them instantly recognisable and reinforcing the brand identity.
Throughout the project, we worked closely with the Ranui Essentials team to ensure that every design element was aligned with their vision and goals. We managed all the print and design needs for the brand, including ongoing marketing collateral and social media assets.
The end result was a cohesive and visually stunning brand identity that was consistent across all platforms. The team at Ranui Essentials was thrilled with the outcome, and their customers have responded positively to the new brand image. We are proud to have helped Ranui Essentials to establish a strong and recognisable brand in the competitive lavender market.