Building a Simple Digital Experience and Streamlining CRM Systems - Resolution Farming App

Overview

Resolution Farming is a modern farming app helping rural businesses manage their operations with greater clarity and control. As the platform continued to grow, the team recognised the need for a stronger digital experience, one that not only supported customers more effectively, but also streamlined the internal systems powering the business.

Resolution Farming approached us to help elevate their digital presence and improve the way their customer and operational data flowed through their organisation.

The Challenge

As Resolution Farming expanded, their digital and internal systems began to feel fragmented.

They needed:

• A clearer, more user-friendly customer experience
• Better alignment between their digital touchpoints and CRM
• More efficient internal workflows to reduce manual effort
• A scalable foundation to support future growth

The goal was simple: create a seamless experience for both customers and the team behind the platform.

Our Approach

We partnered closely with Resolution Farming to deliver an end-to-end digital and CRM transformation.

Our work focused on two key areas:

1. Digital Experience Design

We designed and built a clean, intuitive experience that made it easier for customers to engage with the Resolution Farming platform.

This included:

• Simplified navigation and structure
• A consistent, modern interface
• Clearer pathways for onboarding and support
• A customer-first design approach that reduced friction

The result was a digital experience that felt approachable, functional, and easy to use, even for time-poor farming operators.

2. CRM and Internal System Streamlining

Alongside the customer-facing experience, we helped Resolution Farming improve the systems running behind the scenes.

We worked across their CRM and internal processes to:

• Centralise customer data
• Reduce duplication and manual admin
• Create more efficient workflows between teams
• Improve visibility across the customer lifecycle

This created a more connected internal ecosystem, enabling the team to spend less time managing systems and more time supporting customers.

The Outcome

Resolution Farming now has a digital experience that reflects the simplicity and practicality their customers value, paired with internal systems that are streamlined, scalable, and far easier to manage.

Key outcomes included:

• A more user-friendly customer experience
• Improved internal efficiency through CRM alignment
• Reduced operational friction and manual processes
• A stronger digital foundation to support ongoing growth

A Long-Term Digital Partner

This project was about more than design or technology, it was about helping Resolution Farming deliver a smoother experience for farmers, while giving their team the tools to operate more effectively.

We’re proud to support Resolution Farming as they continue building the future of farm management.

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