Wings over Wairarapa is a popular aviation event held in the Wairarapa region of New Zealand. The event features vintage aircraft, aerobatic displays, and a range of ground-based activities that attract thousands of visitors every year. The organisers recognised the need to modernise the event's look and feel and improve the overall visitor experience. Therefore, they decided to engage a team of experts to help them achieve these goals.
The primary objective of this project was to modernise the look and feel of the Wings over Wairarapa event and improve the visitor experience. Specifically, the project aimed to:
- Develop a new branding and design concept for the event that would reflect the unique history and character of the Wairarapa region, while also appealing to a modern audience.
- Improve the touch points for the event, including signage, maps, brochures, and other printed materials.
The scope of this project included several key areas of work, including:
- Branding and Design:The team of experts engaged for this project worked closely with the Wings over Wairarapa team to develop a new branding and design concept for the event. This included developing a new logo, selecting colour schemes, creating design templates for printed materials, and developing a style guide for use by the Wings over Wairarapa team and their partners.
- Print Management:The team managed the print production process for all materials related to the event, including brochures, maps, posters, and other printed materials. This included coordinating with printers, ensuring quality control, and managing the distribution of materials to relevant stakeholders.
The 2023 event was postponed and has been rescheduled for November 2023.